Tag heuer link day date12/5/2023 The smooth flat bezel was also adopted by the revised Calibre 7 range of automatic Link watches. While the first generation Link automatic chronograph stayed in the range with a single reference Chronometer model (reference CT5110), the Calibre 16 was redesigned, with a smaller, flat fixed bezel. The pushers on the chronograph versions of the Link were restyled, with more elegant shaped profile replacing the cylinder-shape version that had been carried over from the S/el chronographs.Ĭompleting the new look of the 2004 Link was an updated bezel design - larger and flatter than the previous models and with a polished finish and smaller flat teeth (as against the triangular shape that had been a hallmark of the series back to the first models of the S/el). Completing the new-look dial were newly designed hands that were smaller and sleeker than those used previously. Applied geometric markers replaced the previous 3-6-9-12 numerals on the dial, and triangular-shaped applied markers replaced the previous stick hour markers. The new Link had a starburst small center circle, while the outer circle featured an azurage pattern, with concentric circles. The second-generation Link followed in 2004 and reintroduced an S/el design feature - a two-part dial. While the first generation of the Link collection can be seen as the previous TAG Heuer S/el with a new name, the 2004 Link was much more thorough redesign with the ambition to move the Link series further upscale, consistent with the LVMH luxury positioning. With TAG Heuer under the ownership of the LVMH group since 1999, 2004 saw the first restyling of the Link collection under the ownership of the world’s leading luxury group. The Link was launched in 1999 with a new marketing campaign called “Beyond Measure” The automatic chronograph was the only one of the new Link models not to have the oversized numerals, but the other changes incorporated into the Link collection did get picked up. The first Link watches did not have “Link” on the dial, with the model name being added to the dial in 2002.Īt launch in 1999, there were four models in the Link range: Stick hour-markers replace the oblong lume markers.The most obvious changes to the Link were to the dial: While the Link used the same basic case shape as the 1998 version of the S/el, the pebble-like rounded nature of the S/el and its bracelet began to be squared off slightly, with flatter bracelet links and a redesigned crown guard and crown. The 1999 Link was the last watch launched by TAG Heuer before its acquisition by LVMH in September 1999. The success of the Link Lady led to the expansion of that range - with new dials and finishes - and also the expansion of the new design language into the men’s series in 2017. The latest revival of the Link occurred in 2016, when TAG Heuer launched a new women’s series featuring an entirely new case. Of course, this was in the period before TAG Heuer had re-issued the Carrera and Monaco, so the company’s sales were dominated by its dive watches and other chronographs. In the first 20 years of the models life, more than two million Links and S/els were sold, making it one of the most commercially successful watch series from any brand and at the time the most important TAG Heuer series. Despite the change in name, the positioning of the watch remained consistent: the Link was a rugged watch that was suitable for sports, but sufficiently elegant to be worn as a dress watch. When TAG Heuer revamped the watch in 1999, the name “S/el” was changed to “Link”, with the new name reflecting the watch’s defining characteristic - the distinctive “double S” shaped links in the bracelet. The Link is one of the key TAG Heuer series, having been a critical part of the collection since 1987, when it was launched as the S/el (Sports / elegance), positioned as a premium watch that would be the flagship of the brand.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |